I’ve led content development and collaborated closely with stakeholders in the industry to shape strategies that align with platform goals — always aiming for high-quality, engaging content that resonates.

The biggest goal - to help the content reach the right audience while continuously refining our approach.

Collaboration has been at the heart of my work. Partnering with subject matter experts (SMEs), healthcare professionals, KOLs, and university students, we’ve created cohesive content and shared it across social media, newsletters, and partner sites to maximise impact.